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Challenge
Gaining awareness about legalized Marijuana on social media platforms is a difficult task. Since Marijuana isn’t federally legal most companies that try and advertise or even talk about Marijuana are blocked on social media (until somewhat recently). The Bureau of Cannabis Control, although a regulator in the industry is still picked up by social media algorithms and flagged by social media hosts. Finding a way to make dozens of videos for social media platforms was difficult.
Solution
We needed to be clear and professional with all our messaging. We used the right language, interviewed the right people, and used plain language instead of technical jargon. We ensured the Bureau of Cannabis Control was represented as an enforcement agency and nothing more. We also used interviewers from several dispensaries to make sure the facts were as well balanced as possible.
Results
Several our campaign videos were uploaded to various social media platforms and not flagged. We also played some of the videos at various Cannabis business events, BCC events, and at local general cannabis events. The BCC’s awareness is now active and we are still making videos for various campaigns they are launching soon.
Challenge
As a company that advocates for oil energy use, WSPA needed to convince legislators to continue funding their programs in an area where most argue for “clean energy” use. Oil companies don’t usually have a great reputation for having clean energy, and there is generally a lot of turmoil around the business of oil.
Solution
We humanized the people working within the company and presented data and facts that showed oil consumption was being used effectively. We published several videos for WSPA, one broad stroke to touch on summarize the main idea, and several supplemental videos showing how profits are used to combat pollution. Each video’s composition embodied the same ideas of its narrative, good, clean, energy.
Results
Launching the initial video in house with WSPA and having them use it in their legislative branch during their campaign was ultimately successful. They had a good video with a positive message that ended with a uniting question, “After all aren’t we all in this together?” The video really drove home the idea that WSPA and their business was cleaner than the popular belief of being “dirty.” WSPA received the continued funding they needed and we have made several other social media videos for this company since.
Challenge
Oobakids was a positively charged kids YouTube show that released once a week. There are hundreds of other kid’s shows on YouTube and you want to make sure that yours stands out so you can get clicks, subs, and a following. Another hurdle doing a kid’s show that does star kids is working around a kid’s schedule. Coming up with episodes and then finding these pockets of time to rehearse with the kids and get them on camera and serious is very challenging.
Solution
To be original, we asked the kids what their interests were. Asked ourselves what can they do that will not only please an audience but also keep them happy. We invited them to help write the episodes. That saved time on rehearsal and they got familiar with the material. We also surprised them with unscripted events to elicit genuine reactions.
Results
Having natural reactions and keeping the kids engaged helped the show with viewership as it became genuine and natural flowing for the viewers and the child actors. Every week we released an episode. Our show caught the eye of investors and we partnered with LucasFilm to make a Star Wars themed video in conjunction with The Force Awakens theatrical release.